STRATEGI PENGEMBANGAN USAHA TERNAK KAMBING DI DESA SUMBERKEMBAR KECAMATAN BINANGUN

This study aims to formulate a development strategy for goat farming in
Sumberkembar Village, Binangun Sub-district, Blitar Regency, using SWOT
analysis. The research method used is non-experimental, with data collected
through in-depth interviews and direct observation of goat farmers who own more
than 10 goats, involving a total of 6 farmers. SWOT analysis was employed to
identify the strengths, weaknesses, opportunities, and threats in the development of
goat farming in the area. The results indicate that goat farming has several strengths,
including the availability of land and natural feed, strong community support, a
favorable farming location, and easily accessible forage. However, weaknesses
were identified in the form of limited capital and lack of technical knowledge
among the farmers. Based on the SWOT analysis results, the recommended strategy
is the SO (Strengths-Opportunities) strategy, which involves utilizing internal
strengths to seize existing external opportunities, such as scaling up the business
through training and improved access to capital.
Keywords: Development strategy, Goat farming bussines, SWOT analysis.