Haryanti, Nik and Fitrotus Sa'diyah, Dewi and Winarto, Winarto and Supriyono, Supriyono (2023) The Influence of Service Quality and Social Media Marketing on Consumer Satisfaction. International Journal of Islamic Business and Management Review, 2 (2). pp. 249-260. ISSN 2808-0939
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Abstract
The purpose of this study was to determine the effect of service quality and social media marketing on customer satisfaction. The sample in this research is 100 consumer employees.With the sampling technique using purposive sampling, namely the technique of determining the sample with certain considerations. Data analysis using multiple regression test. The results of his research show thatthere is an influence of service quality on customer satisfaction,
there is an influence of social media marketing on customer
satisfaction and there is an influence of service quality and social media marketing
| Item Type: | Article |
|---|---|
| Subjects: | FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN > Pendidikan Bahasa Inggris |
| Divisions: | FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN > Pendidikan Bahasa Inggris |
| Depositing User: | Supriyono Supriyono |
| Date Deposited: | 05 Mar 2025 05:42 |
| Last Modified: | 05 Mar 2025 05:42 |
| URI: | https://repository.unisbablitar.ac.id/id/eprint/1007 |
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