Strategi Media Sosial Instagram Dalam Membangun Customer Engangement Pengunjung di Daff Coffee Shop Kabupaten Blitar

The increasing number of coffeeshops in Blitar Regency certainly means that Daff coffeeshop
has to maintain its business to face intense competition. Apart from that, today's consumers not only
choose restaurants or coffee shops to fulfill their hunger, but also as a place to gather with friends,
business colleagues, friends, family. Daff coffeeshop creates messages through marketing by posting
images or videos on Instagram which can create customer engagement between producers and
consumers. Customer engagement is a stage where an emotional relationship is established between
the company and consumers above consumer loyalty. The reason for conducting research at Daff
coffeeshop Blitar is because Daff coffee shop is the only café that offers a garden concept like a garden
in your own yard and is the only café in Blitar that serves original coffee from coffee plantations in
Dampit and Blitar and packaged into several types include: robusta, arabica. Daff coffee shop's foresight
in maintaining its business to gain consumer loyalty is done by packaging its products, even facing the
integrity of competing companies.This research uses a qualitative approach to explainapplication and
descriptionsInstagram social media strategy in building customer engagement among visitors to Daff
coffee shop, Blitar Regency.In this research, researchers used purposive sampling techniques. Data
collection techniques were observation, interviews and documentation. The strategy for using Instagram
social media at Daff Coffee Shop to obtain information, using the steps, namely: a. Determining content
or topic, b. Determine the communicator, c. Determining Target Targets. Meanwhile, the Instagram
social media strategy at Daff Coffee Shop processes information in composing messages and creating
interesting captions, including: a. Techniques for composing messages, b. Creating captions. Then the
strategy for using Instagram social media at Daff Coffee Shop to convey information, using the steps,
namely: a. Selection of Posting Schedule. b. Dissemination of information, c. Feedback or feedback, d.
Evaluation.The customer engagement process occurs in four stages of the engagement process which
consists of interactions with consumers, including: a.Consumption, b. Curation, c.Creation