STRATEGI KOMUNIKASI PEMASARAN STOP-SIT DESA WISATA DALAM KEGIATAN PENGABDIAN MASYARAKAT LPPM UNIVERSITAS ISLAM BALITAR BLITAR DI KAMPUNG ANGGREK DESA SEMPU KECAMATAN NGANCAR KABUPATEN KEDIRI

The existence of problems that occur between natural
resources with human resources is the manager or the community is
less able to optimize marketing communication strategy it is seen
from the visiting community does not show a very high tourist spike.
The emergence of many tourist villages which in fact is not a village
and only a branding of a particular commodity area then researchers
will use STOP-SIT analysis because it is widely used in an effort to
know the mapping of marketing positioning to get an interpretation
of how the strategy has been run. STOP-SIT analysis is done to see
the strategy and tactics of the marketing or marketing division in the
village of orchid of Sempu village, Ngancar Subdistrict, Kediri
Regency, because there is possibility of positioning that will be
attached to the mind of the audience or the tourists.
From the above description the researcher focused on knowing
STOP-SIT implentation on marketing communication strategy in its
programs so that attract many buyers. With the marketing
communication strategy STOP-SIT (Segmentation, Targeting,
Objectives, Positioning, Sequence of Tools, Integrating, Tools)
which will be expected adan visitors or loyal tourists who always want to see and get education from orchid tourism in Kampung
Anggrek Desa Sempu District Ngancar Kediri.Metodologi research
used in this study is descriptive qualitative by using the paradigm
Non Positivismemakna behavior, symbols, and phenomena with the
type of descriptive qualitative research.Penggunaan marketing
communication strategy STOP SIT in the village orchid Sempu
District Ngancar District Kediri is Segmentation, Targeting,
Objectives, Positioning, Sequence of Tools, Integrating, Tools in
improving marketing in achieving the purpose of orchid villages
through marketing programs that are instrumental in marketing
communication strategy, so the orchid village can know keleb ihan
and the dullness of the marketing communication strategy, so the
company can take the way or make other marketing programs to
achieve the vision and mission of the orchid village. By doing a study
of strengths and weaknesses, identifying all the opportunities and
constraints or threats faced. Promotion or marketing development
programs are prepared by considering various aspects, and analyzing
the target market.