PENGEMBANGAN TEKNOLOGI DIGITAL MELALUI MEDIA MASSA DALAM PENGAJARAN BAHASA DAN BUDAYA KEPADA SISWA PADA ATRAKTIF TV (ATV) DI SDI MAÁRIF PLOSOKEREP KOTA BLITAR

The current advances in technology, information and communications that have
enormous impact on all fronts. One of the biggest impacts is the field of education with
the advancement of the use of digital media. Positive impact in the use of digital media is
for language and cultural learning by teachers to students as conducted by Islamic
Primary School of Ma’arif Plososkerep Blitar making ATV (Atraktif TV). ATV or
Atraktif TV which stands for active, skilled, creative Televison is a television uses
youtube on the Internet. This ATV event is a news program that uses Java language and
Indonesia language it is very instrumental and beneficial to the process of learning
language and culture for students. Students can learN about journalism and the use of
Javanese and Indonesian language properly and correctly. The application of
Communication Accomodation Theory in the development of digital technology through
mass media in teaching language and culture on ATV (Atraktif TV) in Islamic Primary
School of Ma’arif Plososkerep Blitar by using the Java language is expected and
understood by students because it is a local language. For that teacers in expected
creative and innovative in the development of digital technology through mass media.
And also students must play an active role in development of digital technology through
mass media in teaching language and culture to students.