STRATEGY OF THE POLITICAL CAMPAIGN MODEL (Study of the Phenomenon of Female Candidates in Blitar District)

The problems faced when approaching the election are many, one of which is the problem
related to how to lobby politics to the public to use their voting rights so that they do not abstain.
This problem that is often encountered can be solved by implementing the right political
campaign model strategy. The strategy in political campaigns is a careful plan for activities to
achieve specific goals where the activities carried out are carried out by political organizations
or competing candidates to compete for positions in parliament in order to get the support of the
mass of voters (voters) in voting. In line with Law No. 10 of 2008 concerning elections for
members of the DPR, DPD and DPRD loaded with 30 percent quota for women in article 53,
coupled with article 8 paragraph 1 mentioned regarding statements of at least 30 percent quota
of women's representation in central party political party management as one of the
requirements political parties to be able to become participants in the election. The purpose of
this study was to find out in depth about the strategy of the political campaign model of female
candidates in Blitar Regency as a method used by legislative candidates to attract their voters.
This way of lobbying politics to the community has the aim of introducing candidates to the
public through political campaigns that bring up the positive image of legislative candidates by
involving the community. One way in which legislative candidates take to attract attention and
get votes from various communities is starting from giving promises when campaigning. The
subject of this research is that all the people and female candidates in Blitar Regency and the
object of their research are the political campaign model strategies in Blitar Regency. The type
of research used is qualitative research using the phenomenology approach. The
phenomenology approach aims to describe the meaning of life experiences experienced by
some individuals about certain concepts or phenomena by exploring the structure of human
consciousness. So here the researcher wants to know the meaning of the experience
experienced by the community and female candidates related to the political campaign model
strategy through this phenomenology study. This research method uses a qualitative approach
with interviews, observation, and documentation studies. This research produced a strategy
model for political campaigns related to the phenomenon of female candidates in Blitar District.