STATEGI KOMUNIKASI DALAM MEPERTAHANKAN EKSISTENSI WAYANG KULIT PADA BERSIH DESA (Studi pada Ritual Bersih Desa di Desa Siraman Kecamatan Kesamben Kabupaten Blitar)

Meifilina, Andiwi (2019) STATEGI KOMUNIKASI DALAM MEPERTAHANKAN EKSISTENSI WAYANG KULIT PADA BERSIH DESA (Studi pada Ritual Bersih Desa di Desa Siraman Kecamatan Kesamben Kabupaten Blitar). JURNAL HERITAGE, 9 (2). pp. 162-175. ISSN 2442-7365

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Abstract

Bersih Desa is a hereditary tradition in Javanese culture. Bersih Desa is a form of the union of
humans with nature and a form of gratitude to the Creator, namely God Almighty. Clean
Village can be defined as a form of gratitude for both the harvest, health, and prosperity. So
in the Bersih Desa event, a shadow puppet cultural art performance is always held. The
existence of shadow puppets in Java until now shows that they are still popular in the midst
of the audience. The ability of wayang kulit to survive from generation to generation is
something that proves that wayang kulit is an art that not only contains Javanese cultural
values but is a personal need for wayang kulit fans because wayang kulit shows have
messages and advice conveyed to the audience. The ability of wayang kulit that persists in the
midst of modernization and globalization, socioculturally this wayang kulit adapts to
developments in society. Psychologically, wayang kulit is still firmly attached to the minds of
its fans. The shadow puppet show in Bersih Desa event must still exist in the community so it
is very important to have a communication strategy in maintaining its existence, one of which
is in Bersih Desa event to preserve the local cultural heritage of the ancestors.
This study uses a descriptive qualitative method regarding communication strategies in
maintaining the existence of wayang kulit at Bersih desa, with the support of literature studies
and observations or observations of wayang kulit performances. Data was collected using
interviews, literature and documentation. By using a descriptive method, the results of the
communication strategy in maintaining the existence of wayang kulit at Bersih desa can be
described in depth, detail and holistically.
The communication strategy in maintaining the existence of wayang kulit at Bersih Desa is
carried out by planning communication (communication planning) and communication
management (communicatiom management) to achieve a goal. Communication strategy
planning is carried out by covering: a.) Identify the target audience,b.) Build what you want
to achieve c.) Think about what should be included in the message d.) How much
commitment is required, smutual respect for intergenerational culture so as to create a good
correlation. e.) Choose the right media channel, f.) Communication plan, to provide
information to g.) Measure the success achieved, h.) The communication program that has
been implemented needs to be evaluated to find out the extent of the success achieved, Communication management oncommunication strategy in maintaining the existence of
wayang kulit at Bersih Desa carried out with activities including: implementation activities,
organizing, directing, controlling, influencing the level of success, recipients, successful
communication strategies or not, it is necessary to review the implementation of
communication activities, effective & efficient on communication strategies, supporting
factors for wayang kulit.

Item Type: Article
Subjects: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK > Ilmu Komunikasi
Divisions: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK > Ilmu Komunikasi
Depositing User: Andiwi Meifilina
Date Deposited: 12 Feb 2024 09:01
Last Modified: 12 Feb 2024 09:01
URI: https://repository.unisbablitar.ac.id/id/eprint/21

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